Background
SheFit App
An app that encourages a healthy lifestyle for women by tracking hydration, promoting healthy nutrition, providing fitness videos, monthly goal encouragement, and more. The app is primarily designed for postpartum women and those in their later stages of life who aim to regain their well-being and could benefit from enjoyable encouragement and tracking.
Problem
There are many fitness and nutrition apps available, but here I've consolidated all the features in one.
There are many fitness, healthy eating, sports, and lifestyle apps available. However, there is no app that combines everything into one. Each app lacks a feature that we would like to add, and most importantly, they lack encouragement and motivation for the user.
Purpose
To address the feelings of frustration and failure experienced by many women
I want to address the feelings of frustration and the pain points of women, especially those postpartum who aspire to return to their pre- pregnancy weight but lack motivation and need external encouragement. Additionally, for women in general who seek healthier and better lives. Overall, it's about looking in the mirror and feeling good about themselves
Collaboration with fitness machines
After establishing a solid user base, the app will offer collaboration opportunities between product and gym managers. Users achieving their goals will be rewarded with promotional benefits, exposure, etc. This incentivizes users to meet monthly goals for perks at the fitness center, providing the center exposure to a new audience and potentially attracting new registrations
Research
Market analysis
I learned from other applications in similar domains, examined their pain points to use as a basis for improvement
These platforms offer similar services. I analyzed the user interface and options in each, compared the user experience and accessibility, and noted the positive and negative features in each. I examined the unique features of each application and evaluated them. I also studied general purchasing behaviors
User research
About 50 users participated in the survey
Not using the app for sports and nutrition
0
%
Using several parallel applications For fitness videos, measure Calories and steps and drinking water and not satisfied.
%
Are satisfied with the application of The basic phone.. (APPLE)
0
%
Persona
User journey map
What does Ronit want ?
Doing
Thinking
feels
conclusions
Visual design
icons
Clean and aesthetic symbols include simple shapes and minimal details for easy and quick identification of features, functionality, and actions within applications.
font
Rubik
The Rubik font offers clear and readable letter shapes, making it easy to read on different screen sizes. This is particularly important for an application focusing on health and well-being, as users need to be able to consume information effortlessly.
Color Palette
The Blue Family - Motivation for action
Mustard - Energy and Optimism
llustrations
Vibrant and dynamic language
helps to inspire and motivate your users.
It conveys a sense of movement and energy.
Research findings reveal user challenges
Pain points categorized into three main groups:
03 community
A collaborative community of recipes, recommendations, and shared interests It's easier to help each other.
02 Sport
Home fitness videos available anytime, with monthly diary reminders. Podcasts on the importance of sports and a healthy lifestyle are also accessible.
01 Encouragement
Tracking water intake, steps, calories, and sleep hours supports a successful day, aligning with goals, and rewards with gifts and discounts for achievers.
Solution 01
01
/02
Monitoring hydration, steps, calories,
and sleep to meet goals.
Divided into daily, weekly, and monthly categories for setting monthly goals to progress and improve a healthy lifestyle.
Tracking the liters of water consumed helps you stay accountable to your daily hydration goals by marking each water intake.
Displaying the number of steps and calories burned in the app provides a clear understanding of your daily physical activity levels. This awareness helps you assess whether you are meeting your fitness goals.
The number of hours of sleep in the app allows you to assess whether you are getting enough sleep and make adjustments to improve your sleep quality if needed.
02
/01
Setting monthly goals and receiving gifts for achieving them.
Division by months with the option to view progress.
Monthly summary of steps, calories, and water consumption.
Free month of workouts at the gym near you.
Personal choice gifts to boost user morale and motivation to meet monthly goals.
Option to choose a song to play during workout video playback.
Fitness videos categorized by different types of workouts.
Solution 02
01
/02
Fitness journal and daily taks for workouts
Read more about it now
Please dont worry about
it.
03
/02
Podcasts for enriching knowledge and motivating a healthy lifestyle.
04
/02
A cooperative community
User profile with followers count, recipes, and views.
Community posts and shares inspire users with success stories, progress updates, and personal achievements, fostering commitment to their health goals.
A collaborative community that allows users to post and share healthy recipes and similar areas of interest.
05
/02
Sharing recipes
Healthy meal recipes.
Recipe details like preparation time, difficulty level, and number of ingredients that we always want to know in advance.
Solution 03
01
/03
Product scanning
